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This web page states the following, "Directory of health, fitness, sports and leisure clubs in the UK." We viewed that the web page also stated " Northumberland Health and Fitness Clubs." It also said " Use these buttons to navigate the site or to email us. Please also read this important Disclaimer Notice. To help you select a club, we have included icons in the Facilities section of each entry where we have been able to ascertain the facilities provided. The icons used appear below, together with their intended interpretation." The header had health as the highest ranking search term. It is followed by club, fitness, and sports which isn't as ranked as highly as health. The next words they uses is clubs. northumberland was included and might not be seen by search crawlers.